Some days ago, somebody leaked an inform saying how much a PS3 would cost if it were released now. Well, technology gets cheaper with the time but, if Sony wants their console on the street right now, users should pay near $900 for the luxury of playing with a PS3. That’s the reason why Sony has decided to delay the launch of their new console until 2007.

But, delaying the PS3, Sony loses some ground to Microsoft with their Xbox 360. Performance is said to be comparable, and users could try the new 360 and get used to it. “Why should I change to a PS3 if I have a Xbox? What will happen with all my games”, they will wonder when they asked about buying a PS3. “No way”.

So, if Sony doesn’t want to be left out of the game, they will have to sell their console well under the construction cost. Doing this, Sony would be losing some money until the materials get cheaper (maybe one year), but Microsoft has been suffering the same problem since they launched the Xbox.

In conclusion, maybe analysts have been right when they said that the requirements for more and more power will increase even more the prices, and that this market will become less and less profitable. But companies know something: that if they get into your living room, they can have a big piece of the “entertainment” market, and this is a really attractive market.